We’re committed to leaving this world better than we found it
As tourism is one of the largest and most widespread global industries, it has a major impact on peoples’ economic well-being and the planet’s health. Furthermore, adventure tourism is inextricably dependent on human- and nature-capital; protection and promotion of these resources is key. It’s not just essential from a business perspective – our continued endeavors to support and promote these efforts is at the core of who we are and what we stand for. While we believe that no organization is perfect in its actions regarding responsibility and sustainability, we affirm that it is our intent to continually strive to achieve such goals.
Sustainability & Responsibility
Before we start talking about sustainability, it’s important that we define it because, unfortunately, the term is often used too loosely in our industry (and in others, for that matter). This, we fear, results in dishonest greenwashing.
To us, “sustainability” in travel means mitigating our impact as much as possible and making decisions that don’t comprise the enjoyment of these places for future generations because, let’s face it – while one of the driving forces behind travel is to enjoy an experience that has an impact on us¸ the fact of the matter is that we are also having an impact on the environments and communities of the places we travel. And, if left unchecked, those impacts can, and likelywill, be negative.
In other words, when we hear or use the word “sustainability,” we are thinking “responsibility.” That is, sustainable travel means responsible travel. We need to be conscious of our actions and impacts, and put forth a determined effort to be environmentally and socially responsible. We also need to continuously adapt, evolve, and strive to be the best stewards of responsible travel that we possibly can while the world continues to change around us. We are ambassadors not only for ourselves, but for all the future generations we represent. Maintaining this mindset will result in a style of travel that allows for the continued enjoyment of these places generation after generation, in perpetuity.
That, to us, is responsible travel.
Furthermore, we believe in and adhere to the universal standards put forth by the Global Sustainable Tourism Council (Based on the UNWTO’s Global Code of Ethics for Tourism), and that tourism businesses and destinations should adopt the criteria specifically in these four areas:
- Demonstrating effective sustainable management
- Maximizing social and economic benefits to the local community and minimizing negative impacts
- Maximizing benefits to cultural heritage and minimizing negative impacts
- Maximizing benefits to the environment and minimizing negative impacts